"LLOYD, HARRIS; Armstrong, Gary; undifferentiated, John Saunders; Wong, Veronica; Cunningham, Peggy H.; Trifts, Valerie" <br/><br/>
Principles of Marketing 

 - 7th european ed. 
 - 675p    cm 28 
<br/><br/><label>ISBN: </label>978 1292092898 
<br/><br/><label>Dewey Class. No.: </label>658.8  /  K 848