TY  - BOOK
AU  - wILLIAM F. ARENS
TI  - CONTEMPORARY ADVERTISING
SN  - 0-07-241544-4
U1  - 070 
PY  - 1992///
CY  - BOSTON
PB  - MC GRAW - HILL
KW  - CONTEMP0RARY ADVERTISING
ER  -