TY  - BOOK
AU  - STIVEN J.SHAW
AU  - JOHN F.WILLENBORG
AU  - RICHARD E.STANLEY
ED  - 
ED  - 
ED  - 
TI  - MARKETING MANAGEMENT STRATEGY
U1  - 658.802 23
PY  - 1980///
CY  - INDIA
PB  - STEVEN J.SHAW
ER  -